10 most visited countries in the world


We profile some usual suspects plus one or two surprises in the top 10 most visited countries in the world

Have you dreamed of a romantic kiss atop the Eiffel Tower? Perhaps you’ve thrown a wish into the Trevi Fountain or stopped and stared at the Sistine Chapel. If so, you’re certainly not alone.

According to the last available pre-pandemic figures, France and Italy are two of the most visited countries in the world. Together with the rest of the top 10, they make up a whopping 41% of global tourist arrivals (i.e. overnight visitors). Here’s the complete list of the most visited countries in the world.

10 most visited countries in the world

The below figures come from the 2020 edition of the UNWTO’s International Tourism Highlights report.

1. France          

Arrivals: 89.4 million (2018)
Change: 2.9% (year on year)

It’s fair to say that there has been a long-standing rivalry between the French and the British, partly because we Brits think we’re better than them (deep down, we know we’re not).

In both joie de vivre and savoire faire, in culture, couture and cuisine, our Gallic cousins outclass us consistently – and why wouldn’t they? Their impeccable taste coupled with a natural hauteur lends them an inimitable sophistication. It’s this je ne se quois perhaps that keeps tourists coming to this land of romance – a whopping 89.4 million of them a year.

2. Spain

Arrivals: 83.5 million (2019)
Change: 0.8%

Good food, good wine, amazing architecture and the ebullient nature of the natives are just some of the reasons why people flock to Spain (and subsequently get exhausted by the Spaniards… did we mention they’re ebullient?).

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Spain is a popular destination not only for all the above but also as a place of worship. Camino de Santiago, a network of paths leading to the shrine of the apostle Saint James the Great in the cathedral of Santiago de Compostela, is popular not only with pilgrims but also with hikers, cyclists and organised tour groups.

3. USA           

Arrivals: 79.3 million (2019)
Change: -0.6%

Despite the lowest increase in tourist arrivals year on year, the US holds strong as the third most visited country in the world. It has more famous cities than arguably any other country in the world – New York, LA, San Francisco, Miami and Chicago being just some of them. There’s plenty for culture vultures (New Orleans, Austin, Boston) and nature lovers too: Yosemite, Grand Prismatic Spring and Grand Canyon are just a few of the many national parks full of weird and wonderful things.

4. China

Arrivals: 65.7 million (2019)
Change: 4.5%

China is a behemoth on the world stage in size, population and economic strength. The world’s oldest continuous civilisation offers gleaming monuments to progress countered by rich threads of antiquity. Mist-shrouded mountains, sleepy water towns, archaeological wonders and world-class cuisine are just a few of the myriad reasons why over 60 million tourists flock to this country each year.

5. Italy

Arrivals: 64.5 million (2019)
Change: 4.8%

Ah, Rome, the place where legends are born, legacies shorn and gelato grants entry to heaven. And that’s just the beginning. There’s charming Verona, iconic Venice and the heart-stoppingly stunning Dolomites. If you have to be unoriginal, be unoriginal in Italy.

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6. Turkey          

Arrivals: 51.2 million (2019)
Change: 11.9%

It’s interesting that Turkey has had the biggest year-on-year increase on the list: 11.9% to be specific. This might be a sign that its fortunes are continuing to improve. During our visit back in 2016, we were told of slowing trade caused by local conflict. In fact, a day and a half after we left, there was a bombing in the glorious city of Istanbul.

Currently, Turkey is almost entirely trouble-free and the hope is that it continues to stay safe and open. If you’re considering a holiday to the Anatolian Peninsula, it’s worth double-checking the things you need to visit Turkey.

7. Mexico

Arrivals: 45 million (2019)
Change: 9.0%

In past years, Mexico has jostled with Thailand and Russia for a place on the list of the world’s most visited countries. This year, it sits comfortably mid-list with over 45 million tourist arrivals. Home to Frida Kahlo, the dazzling Day of the Dead celebrations and a Wonder of the World in the form of Chichen Itza, Mexico is only set to grow in popularity.

8. Thailand

Arrivals: 39.8 million (2019)
Change: 4.3%

An idyllic scene in Thailand, one of the most visited countries in the world
Saiko3p/Shutterstock An idyllic scene in Thailand, one of the most visited countries in the world

Thailand – love it or hate it, it repeatedly appears on the list of the world’s most visited countries. A mainstay of the backpacker route through southeast Asia, Thailand benefits from strong tourist infrastructure, lashes of natural beauty and of course exquisite cuisine.

The iconic Maya Bay on Ko Phi Phi – made famous by the 2000 film starring Leonardo DiCaprio – has experienced a sustained explosion in tourism. In 2018, it was announced that the beach would be closed indefinitely to allow it to recover from tourist damage, a cautionary tale perhaps for the countries hoping to one day join this list.

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9. Germany      

Arrivals: 39.6 million
Change: 1.8%

Germany was named by Lonely Planet as one of the best countries to visit in 2019, this being the 100-year anniversary of Bauhaus, a school of design that still today influences art, architecture, graphic design, interior design, industrial design and typography.

Beyond Bauhaus, there is plenty to do and see. The Reichstag, Brandenburger Gate and Berlin Wall are just some of the world-famous sights in the capital city. Further afield, the stunning Black Forest and its collection of fairytale castles are a major draw for international tourists.

10. United Kingdom

Arrivals: 39.4 million (2019)
Change: 1.9%

And so we come to our homeland of Britain, a green and pleasant land full of sedate sights like Stonehenge set to a backdrop of gloomy skies and seemingly endless drizzle. Still, there’s plenty here to draw tourists. World-class museums, dramatic forts and castles, charming countryside villages and a cheese-rolling competition have all helped the UK sneak into the top 10 most visited countries in the world.

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Lead image: Samet Guler/Shutterstock


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